Frequently Asked Questions
About Services & Expertise
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I provide end-to-end product design services including user research, UX strategy, information architecture, UI design, prototyping, and usability testing.
For smaller businesses, I also design and develop websites using CMS platforms such as Squarespace and Drupal, offering full website creation without heavy custom engineering.
For complex enterprise products, I lead UX efforts with data-driven insights and cross-functional collaboration to solve intricate user and business challenges.
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Yes, I blend qualitative and quantitative research to develop user personas and journeys, then translate those insights into polished, accessible, brand-aligned digital experiences with meticulous UI design in tools like Figma.
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I specialize in designing high-quality interfaces and experiences and build complete websites primarily through CMS-based development. I can also implement custom CSS and HTML to deliver highly customized, polished websites that align perfectly with your brand and unique needs.
For larger projects, I collaborate closely with engineering teams to implement comprehensive design solutions."
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I commonly use Squarespace, Drupal and Webflow for website development, choosing platforms that balance robust functionality with ease of maintenance for clients without coding expertise.
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For larger-scale projects requiring extensive custom development, I collaborate closely with engineering teams to deliver comprehensive solutions.
For smaller projects, I primarily design and build websites using CMS platforms like Squarespace, Webflow, and Drupal to provide efficient, user-friendly, and easily maintainable solutions. However, I also implement custom CSS and HTML within these platforms to achieve a higher level of customization and polish when needed, ensuring the final product perfectly aligns with your brand and unique requirements.
Process & Collaboration
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I lead cross-functional collaboration, guiding product, engineering, and marketing teams to align on goals and ensure seamless project execution from concept through launch.
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I simplify complex design and development concepts, guide clients step-by-step through the process, and build websites on CMS tools that allow clients to manage their sites independently after launch.
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Timelines vary based on scope, but smaller CMS-based websites generally take 4-8 weeks, while larger, complex digital products with extensive UX research and iterations can take several months.
Small Business Focus
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I tailor packages to meet small business needs, providing professional, polished websites built on CMS platforms that balance quality with affordability. Contact me for details.
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Absolutely. I specialize in working closely with small business owners throughout the entire process—from understanding your goals and audience to designing a user-friendly, polished website. I use CMS platforms that require little to no technical expertise on your part, and I guide you step-by-step, ensuring you’re comfortable managing your site after launch.
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Yes, I can assist with choosing and setting up hosting and domain services so you have a hassle-free start. I guide you through the technical steps or can coordinate with your chosen providers to ensure your website is live and accessible.
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Yes, I offer ongoing support to help clients maintain, update, and optimize their websites and digital products.
For Larger Companies
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I leverage strategic research, market analysis, iterative prototyping, usability testing, and data analysis to solve intricate user and business problems.
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Absolutely—I conduct qualitative/quantitative research, usability testing, and A/B testing to validate assumptions and optimize user experiences.
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Absolutely. I work with larger companies to elevate and optimize specific areas of their digital products—whether that’s refining the visual interface of a key feature, improving user flows, or conducting targeted UX research and strategy. My flexible approach allows you to leverage expert design for focused enhancements without committing to a full redesign.
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Yes, I provide comprehensive user journey audits that thoroughly evaluate each touchpoint within your digital experience to identify pain points and opportunities. Alongside this, I offer consultative sessions to discuss findings, strategize improvements, and tailor recommendations to your specific business goals. This combined approach helps teams gain deep insights and actionable guidance without committing to a full redesign.
Outcome & Impact
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My design process is rooted in in-depth user research and business strategy, ensuring every solution addresses real user needs and business goals. I focus on creating intuitive, engaging experiences that improve conversion, customer satisfaction, and retention—all key drivers of growth. I also validate designs through usability testing and data analysis to continuously optimize performance.
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Absolutely. I have designed and developed digital experiences across a wide range of industries including SaaS, entertainment, real estate, medical, e-commerce, and nonprofit sectors. I’m happy to share detailed case studies tailored to your industry upon request.
You can also view a sample of my portfolio HERE -
Yes, all websites I design and develop follow SEO best practices to help improve your site’s visibility on major search engines.
Pricing
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Pricing depends on the scope and complexity of each project.
Design-only projects focus on research, UX strategy, and UI design, usually billed as fixed fees or hourly rates based on deliverables.
Design + development projects, which include CMS setup, custom CSS/HTML, and site launch, are priced at a higher tier to reflect the additional work involved.
I provide personalized quotes after understanding your specific needs to ensure transparent and fair pricing.
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I work with projects of varying sizes but typically set a minimum project scope to ensure high-quality outcomes and efficient resource allocation.
Small business website packages are the most cost effective way to launch a polished CMS-based site to balance affordability and professionalism.
For complex digital products, minimums reflect the research and strategic work necessary for impactful results. Contact me for hourly rates and/or project estimates.
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Yes, I offer tailored website packages designed specifically for small businesses. These packages include design, CMS-based development, and launch support, providing a streamlined approach to get your business online efficiently without sacrificing quality or customization.