Screenshot of a website homepage for Cutlass Pictures, a video production company in Las Vegas. The page features a hero section with a video thumbnail of a car driving in a desert landscape, headline text "Tell Your Story with Las Vegas' Premier Video Production Company," and a call-to-action button "Learn About Our Services." Below, there is a paragraph describing their film production services, a black button labeled "Contact Us," and additional sections about their services.
Mobile webpage for Las Vegas commercial video production, featuring a camera and a caption about their services, with dropdown menus for development, planning, and production stages.
Digital glitch-style logo for 'Cutlass Pictures' with a trident symbol inside a circle, set against a black background.

Produced an immersive brand presence for Las Vegas’ premier video production company, blending cinematic storytelling with seamless, modern user experience.

SUMMARY

Conducted thorough research into Las Vegas’ competitive video production landscape to guide strategy and content. Designed and developed a visually compelling website that showcases Cutlass Pictures’ cinematic expertise, tailoring intuitive user journeys for both service discovery and brand engagement. Leveraged advanced SEO tools to optimize every page, ensuring top-tier crawlability and strong search engine ranking.

Implemented custom CSS and HTML for distinctive features and visual polish, while integrating third-party solutions to enable seamless online shopping and gear rental experiences. The result is a powerful digital platform that elevates Cutlass Pictures’ presence and delivers practical functionality for clients and partners.

ROLES

Research

User Experience Design

User Interface Design

SEO Optimization

TOOLS

Figma

Semrush

CMS

SiteChecker

Booqable

RESPONSIBILITIES

Competitive Research

Responsive Design

User Interface

SEO

Three professional cameras mounted on tripods are set up in front of test charts on a black wall, used for camera calibration and testing.

CHALLENGE

Cutlass Pictures faced obstacles including poor SEO visibility, site crawlability issues, lack of metadata, no organized catalog or checkout for gear rental, and a single basic contact form. Users struggled to navigate diverse services and portfolio entries, resulting in missed opportunities and an underwhelming digital presence.

SOLUTION

A holistic redesign focused on discoverability, user flow, and conversion. The site was completely restructured for clear navigation by service type and portfolio category, with custom catalog and checkout functionality for gear rentals. Advanced SEO optimization—using industry-leading tools—ensured every page is crawlable and ranks well, while strategic metadata boosts findability. Custom CSS and HTML enhancements, plus seamless third-party integrations, create a polished user experience and practical online shopping solution. This approach transformed Cutlass Pictures’ website into an engaging, effective, and highly visible resource for clients and partners.

THE PROCESS

1

COMPETITIVE RESEARCH

The first step was a thorough analysis of the Las Vegas video production market. This involved evaluating leading competitors’ online presence, service features, and SEO strategies to identify gaps and opportunities for Cutlass Pictures to stand out in both digital visibility and user experience.

A website homepage for Lemonlight, a video production company, featuring multiple screenshots of the site with a yellow background and black overlay sections, showing details about their video services and client work.
Screenshots of a website for In Color Studios, a Las Vegas video production company, showing the homepage, a portfolio with a video, a testimonial, and company information.
Overview of Cerious Productions, a Las Vegas video production company, showcasing website design mockups with images of cityscapes, video equipment, and branding elements.

2

USER EXPERIENCE

Designing UX wireframes involves conceptualizing the layout and focusing on the placement of elements, navigation flow, and functionality to ensure optimal user experience with a responsive design across multiple platforms.

Homepage of a furniture and home decor website featuring sections for new arrivals, designer collections, design services, and holiday decor, with images of interior decor styles and products.
Online sign-in webpage for a furniture company with fields for email and password, and options for creating an account or continuing as guest.
Online furniture store product page for Solaris Accent Chair priced at $1,299.00. Features include options for leather and finish color choices, as well as details about the chair's frame, cushion, and care. There are recommendations for additional designer furniture pieces below and navigation links at the bottom for design gallery, consultation scheduling, and contact information.

5

USER INTERFACE

In this user interface, I prioritized visual aspects of the design to create an elegant and refined experience. This includes incorporating clean lines, subtle gradients, and elegant use of color palettes to convey a sense of luxury.

High-quality imagery and minimalistic typography further enhance the aesthetic appeal, while strategic use of white space adds a sense of spaciousness and elegance.

Additionally, attention to detail in design elements such as buttons, icons, and transitions elevates the overall user experience, resulting in a visually stunning interface that captivates users with its allure.

  • A minimalist website homepage for a luxury home decor store featuring a white vase with eucalyptus leaves, a 'View Gallery' button, and sections labeled Envision, Curate, Enjoy with images of furniture and plants.

    Mobile Landing 1 of 2

  • A webpage displaying various home interior design images, including a modern living room with a beige sofa, green plants, and decorative items, along with sections showcasing design materials and color palettes.

    Mobile Landing 2 of 2

  • Mobile phone screen showing a website for opulence.com with a page titled 'Shop by Room' displaying a living room with a yellow armchair, framed artwork, and a TV, with a button labeled 'Browse Collections'.

    Browse by Collection

  • A modern chair with white upholstery and natural wood accents, placed next to a large potted plant in a minimal indoor setting.

    Product Page 1of 2

  • Online furniture or product customization interface showing options for leather and finish selection, quantity, and buttons for adding to cart or saving to a list.

    Product Page 2 of 2

  • Mobile web page login screen for opulence.com with sign-in fields for email and password and options to create an account or continue as guest.

    Mobile Sign In | Sign Up

  • Online shopping receipt showing one Solaris Accent Chair purchased for $1,299, with estimated total $1,407.05, for delivery in 4-6 weeks.

    Mobile Checkout

Homepage of a furniture store website featuring a white vase with greenery, navigation menu, and categories like Accent Chairs, Decor & More, Pillows, and Windows.
Online sign-in page for a furniture website, with fields for email and password, sign-in and create account buttons, and links for resources, shopping, company info, and social media icons.
Homepage of a furniture website featuring a modern living room with a yellow armchair, a white side table with flowers, wall art, and a TV. Navigation menu includes New Arrivals, Shop Rooms, Furniture, Decor & More, Designer Inspiration.
Screenshot of an interior design website showcasing various rooms including a living room, dining room, bedroom, entryway, home office, outdoor space, bathroom, and nursery, with a neutral color palette and modern decor.
Online furniture shopping cart page with a Saturn Accent Chair, list of suggested furniture items, and navigation menu.