Produced an immersive brand presence for Las Vegas’ premier video production company, blending cinematic storytelling with seamless, modern user experience.

SUMMARY

Conducted thorough research into Las Vegas’ competitive video production landscape to guide strategy and content. Designed and developed a visually compelling website that showcases Cutlass Pictures’ cinematic expertise, tailoring intuitive user journeys for both service discovery and brand engagement. Leveraged advanced SEO tools to optimize every page, ensuring top-tier crawlability and strong search engine ranking.

Implemented custom CSS and HTML for distinctive features and visual polish, while integrating third-party solutions to enable seamless online shopping and gear rental experiences. The result is a powerful digital platform that elevates Cutlass Pictures’ presence and delivers practical functionality for clients and partners.

ROLES

Research

User Experience Design

User Interface Design

SEO Optimization

TOOLS

Figma

Semrush

CMS

SiteChecker

Booqable

RESPONSIBILITIES

Competitive Research

Responsive Design

User Interface

SEO

CHALLENGE

Cutlass Pictures faced obstacles including poor SEO visibility, site crawlability issues, lack of metadata, no organized catalog or checkout for gear rental, and a single basic contact form. Users struggled to navigate diverse services and portfolio entries, resulting in missed opportunities and an underwhelming digital presence.

SOLUTION

A holistic redesign focused on discoverability, user flow, and conversion. The site was completely restructured for clear navigation by service type and portfolio category, with custom catalog and checkout functionality for gear rentals. Advanced SEO optimization—using industry-leading tools—ensured every page is crawlable and ranks well, while strategic metadata boosts findability. Custom CSS and HTML enhancements, plus seamless third-party integrations, create a polished user experience and practical online shopping solution. This approach transformed Cutlass Pictures’ website into an engaging, effective, and highly visible resource for clients and partners.

THE PROCESS

1

COMPETITIVE RESEARCH

The first step was a thorough analysis of the Las Vegas video production market. This involved evaluating leading competitors’ online presence, service features, and SEO strategies to identify gaps and opportunities for Cutlass Pictures to stand out in both digital visibility and user experience.

2

USER EXPERIENCE

Designing UX wireframes involves conceptualizing the layout and focusing on the placement of elements, navigation flow, and functionality to ensure optimal user experience with a responsive design across multiple platforms.

5

USER INTERFACE

In this user interface, I prioritized visual aspects of the design to create an elegant and refined experience. This includes incorporating clean lines, subtle gradients, and elegant use of color palettes to convey a sense of luxury.

High-quality imagery and minimalistic typography further enhance the aesthetic appeal, while strategic use of white space adds a sense of spaciousness and elegance.

Additionally, attention to detail in design elements such as buttons, icons, and transitions elevates the overall user experience, resulting in a visually stunning interface that captivates users with its allure.